![](https://freight.cargo.site/t/original/i/79927ef5f01b1ee96462de3387ab5ac7b4085d3f8b6369b232892bcecb89caf3/WIRED_PAIN_closeup-3-2.jpg)
WIRED
PAIN
WIRED
PAIN
PAIN
This design was created to illustrate a story about the physiology of pain through contrasting freak experiences: people of never or constantly feel it. The idea was to develop some type evocating the feeling of pain in a scientific & emotional mood, based on the metaphorical use of pins & needles, playing with intensity visually through gradients of levels between points in the lettering, as well as flourishing additions in synaptic-like line movements.
AWARD
- Type Directors Club, Typography Awards x Excellence in Editorial
AWARD
- Type Directors Club, Typography Awards x Excellence in Editorial
![](https://freight.cargo.site/t/original/i/379bf26dbeb3922ff39c9f99434a83115eb7217d71032cf4ef870678ef8d0f19/Wired-Pain.jpg)