Our great friends from Wired got in touch to create a Splash page, their monthly artist feature with a carte blanche brief to approach their logo creatively. Our piece ATTRACTION is a 3D animated B-side exploration we had fun with alongside shooting the colourful printed artwork. For this part of the project, we put together a reveal of the iconic logomark formed by the amalgamation of flying magnetised particles.

Sound design by Marc-André Mignault.