![](https://freight.cargo.site/t/original/i/0daea3dfd6c5fcac3118720383d7162e3ac6f13d00cb5fb47d63242a786bf2e9/Toyota_Prius_crop2.jpg)
TOYOTA
ROOM FOR IT ALL
TOYOTA
ROOM FOR IT ALL
ROOM FOR IT ALL
This project was a creative collaboration where we were invited to contribute on the typography. The idea was to work with a list of out all the endless items and possibilities you can use the spacious cargo area for, and make the headline stand out amongst the body copy.
Using a "Proxy Prius" model based on CAD data, so we could develop the lettering & the interaction with the car. Using the brand font, we developed the CGI typesetting as a voluminous amalgamation of extruded spelled out objects into the interior of the car, filling the cargo space. The design was then composited into a car photographed, which was itself inserted into an outdoor environment.
Car Photography by Andy Glass.
CGI Scene & Compositing by Recom.
Using a "Proxy Prius" model based on CAD data, so we could develop the lettering & the interaction with the car. Using the brand font, we developed the CGI typesetting as a voluminous amalgamation of extruded spelled out objects into the interior of the car, filling the cargo space. The design was then composited into a car photographed, which was itself inserted into an outdoor environment.
Car Photography by Andy Glass.
CGI Scene & Compositing by Recom.
![](https://freight.cargo.site/t/original/i/8df71a31221a5d0bd83d3178a5a013e136d899b8767642413fd115239f5c912c/Toyota_Prius.jpg)
![](https://freight.cargo.site/t/original/i/f3b99c507184586ad5c96b38ff1db020bd6d74ace0a1aab25d1d8e2f5e77278c/TOYOTA_Bus.jpg)