Part of a creative initiative from All Media inviting a curated group of artists to have a take on various cult movies posters, which culminated in an art exhibition, the choice of this special poster was a personal British cinema favorite: This Is England, from Shane Meadows.

We came up with the idea of bringing the film title to life through the skinhead skin-pricking tattoo aesthetic - concurrently representing a key scene of the film. Using special effects make-ups, and assisted by a stick-and-poke tattoo veteran, we crafted a raw, freshly punctured looking old school design oozing ink directly on skin - photographed as a single image.

Shot with Atton Conrad.
Special thanks to Abz Needle & Seven Dials Tattoo.