SHELTER
LOGO, TYPEFACE & GRAPHIC DEVICE
SHELTER
LOGO, TYPEFACE & GRAPHIC DEVICE
LOGO, TYPEFACE & GRAPHIC DEVICE
As part of this Shelter rebrand led by Superunion, we were commissioned to create a font, a collection of graphics & the roof logo mark, for a charity fighting for housing rights and preventing homelessness. The red painted stroke treatment was designed as an urgent symbol for positive change - proud, purposeful, provocative, powerful and inspired by the language of protest. Paired with black & white visuals, it's used as strong graphic statements making interventions, highlighting issues or taking a stance. It's a representation of the charity's role in making a difference to people who need them the most.
The uppercase brush font we developed is called ACTIVIST, based on Barlow Condensed. Each item was hand painted, photographed then digitised - full of beautiful and dynamic touches. The set comprises 109 characters with built-in contextual alternates in a True Type font format, with a whopping 10K vector points per, which preserved the integrity of the physical brush stroke, thus providing an incredible level of detail.
AWARDS
- Type Directors Club x Typography
- Art Directors Club, Best of Typography x Gold
- Art Directors Club, Typography x Design for Good
- Art Directors Club, Typography x Design for Good
- Communication Arts x Typography, Identity
- Communication Arts x Typography, Politics & Social Issues
- Creative Review x Typography
- Creative Review x Brand Identity
- Creative Review x In-House Campaign
- Outdoor Media Awards, Effectivenes & New Approach x Gold
- Charity Film Awards x Gold
The uppercase brush font we developed is called ACTIVIST, based on Barlow Condensed. Each item was hand painted, photographed then digitised - full of beautiful and dynamic touches. The set comprises 109 characters with built-in contextual alternates in a True Type font format, with a whopping 10K vector points per, which preserved the integrity of the physical brush stroke, thus providing an incredible level of detail.
AWARDS
- Type Directors Club x Typography
- Art Directors Club, Best of Typography x Gold
- Art Directors Club, Typography x Design for Good
- Art Directors Club, Typography x Design for Good
- Communication Arts x Typography, Identity
- Communication Arts x Typography, Politics & Social Issues
- Creative Review x Typography
- Creative Review x Brand Identity
- Creative Review x In-House Campaign
- Outdoor Media Awards, Effectivenes & New Approach x Gold
- Charity Film Awards x Gold
![](https://freight.cargo.site/t/original/i/062d401a94bb4ef159c8ef38d56371db8c375a84e31dd4cd3adbf7c955ca01a1/Contextual_alt-2.gif)
![](https://freight.cargo.site/t/original/i/41dcd22f80af329b99c52070e174f8fe828e6ab589e4ce286dfef9f86852407f/SHELTER---Activist---Alphabet---Full-Set---White.jpg)
![](https://freight.cargo.site/t/original/i/39c8b0fa0d96260fa6f54afac8930944d28b466bed69baf9985cad544a3cfa83/TDC-20385_Alpha.Numerical.Set.jpg)
![](https://freight.cargo.site/t/original/i/a2f34684c55f5f13b3f8bc4f6735b3b138d523d09ddc8e8910722d87317278eb/Shelter-Campaign4.jpg)
![](https://freight.cargo.site/t/original/i/ff51b0ac4c34eb3bffeedfbe0ba16ee47c21cd2f43cb02db4aca0d4f372514dc/Shelter-Campaign2.jpg)
![](https://freight.cargo.site/t/original/i/578dc85ae873dcc5f70c441bc4fa9f947214bb55f00e785e1169b6c752f3a2de/SHELTER---All-Saints---Gif.gif)
![](https://freight.cargo.site/t/original/i/25351b1585cb4350da7acd79742af188a82e634ec360599052d8f38b56a3203c/SHELTER---OOO---Underpass.jpg)
![](https://freight.cargo.site/t/original/i/8e15a5c260996635f3735cef95217c68920406e8d48cadbe6957e8f323cd485c/Shelter_Tv_ad_01.jpg)
![](https://freight.cargo.site/t/original/i/8828b236f6de776e2d6543ad4566cd1b46498ed5619cf24f2cdd6800484f6ced/Shelter_Tv_ad_02.jpg)
![](https://freight.cargo.site/t/original/i/4ee597bc9a17e969c59669405b5f42fec48294ac4bf1df1b11e6e8e56377a02f/Shelter_Tv_ad_03.jpg)
![](https://freight.cargo.site/t/original/i/ee2659d313cb4cdf4ebae6241911e96c554047d1cf287b959be2ce1398eed8d6/Shelter_Tv_ad_04.jpg)