For this Seventh Generation messaging, we created props using discarded plastic elements pressed in layers. Stacking a wide range of everyday PET products packagings, we created scultural interpretations of their hero bottles, replicating their shapes. Mixing various colours and textures, the artwork was evocative of the large amount of otherwise wasted, heavily polluting plastic packaging rubbish.

The concept was simply to illustrate that the brand is eco-conscious by repurposing landfield-bound material into their full range of bottles, always made of 100% recycled post-consumer material. Plastic pollution being such a big issue for the future of the planet, it was key for the client to communicate their ethical side and environmental commitment through recycling & sustainable practices.