For these Seventh Generation executions, we created some juicy props, dimensional bright stacks of orange slices made out of the real thing. We crafted our fresh zest rings constructions to follow the dimensional shapes of the original bottles - with each ring styled to embrace the shape at each level of the product, all the way to the nozzles. The idea was to evocate the wonderful smell of freshly cut oranges, as well as to convey the clean & natural essence of the soap so the authenticity of the treatment & the visual quality were key.