SEVENTH GENERATION
LAUNDRY PRODUCTS


We created these laundry bottles using lush, pristine moss that we cultivated with love in our studio, from small grafts collected outdoor, styled to embrace the shape of the original bottles. We decorated them with fresh little beautiful meadowy flowers, foliage elements & wild ivy trails.

The idea was to illustrate the natural, plant-based ingredients of their laundry product range, so the authenticity of the treatment & the visual quality were key. The elements were captured photographically building up as a frame-by-frame animation, revealing the real product. Produced, designed, styled & photographed in-house.