We were commissioned to create this series of photographic, wonderfully tactile & organic roman alphabets for Seventh Generation’s plant-based products. The eco-friendly household products company wished to develop an exclusive dimensional typographic system that reflected the ethos of their brand, so they could generate multi-language campaigns in-house for their global markets, at their hearts’ content.

Using plants, cotton flowers & fresh lavender, we created each treatment with authentic Mother Nature elements, all done in camera. Each character was hand crafted & styled at scale in our studio, using custom designed wet props to keep fresh bits nice & perky whilst allowing a lush, living dimensional build.