![](https://freight.cargo.site/t/original/i/0ea8f2aad995549def8330155ae4044f50a176afbf00c38a8bb079998a19b302/Purity_Ring_Closeup.jpg)
PURITY RING
GIG POSTER
PURITY RING
GIG POSTER
GIG POSTER
We were invited to create a limited edition poster for Canadian electronic pop band Purity Ring. Taking some inspiration from the live show pictures & their name, we wanted to play with geometric shapes to make a photographic piece with a focus on the illustration features that would feel simple, pure & beautiful.
We built a giant kaleidoscope rigged on a camera, which we felt could be a great tool to create a visually magical & unique composition. Embracing the experimental nature of the process, we played with graphic B&W swirling rings, echoing into wings, spreading towards infinity into colourful themes.
We built a giant kaleidoscope rigged on a camera, which we felt could be a great tool to create a visually magical & unique composition. Embracing the experimental nature of the process, we played with graphic B&W swirling rings, echoing into wings, spreading towards infinity into colourful themes.
![](https://freight.cargo.site/t/original/i/3a2ed8d5ea57628704f5f8734da4698d99089be1e8ba7c0eb7d9eeaa9d5700e8/Purity_Ring_1.jpg)
![](https://freight.cargo.site/t/original/i/81ebed7f1fdd24a024f970370866a0ef7e21e5a014b42ccf2a94278c2c908fb7/Purity_Ring_2.jpg)
![](https://freight.cargo.site/t/original/i/f97defb2374fd80902c31603bfb3569fc766b21606804feed37b84b2a33eb508/Purity_Ring_together_2.jpg)