This alphabet was created for a cupcake themed PlayStation game, as a headline for the trailer intro. For this project, our studio briefly transformed into a little bakery, to create this deliciously fun set of letters. To make our type most appetising, the whole project was entirely photographed and made out of real custom cupcakes, designed in that iconic homemade style: encased in classic ruffled papers, topped with classic swirly icing & candy decorations.