![](https://freight.cargo.site/t/original/i/5bd75dd96da22cdafbb6d9fe0d987d23b56815d9324dc4bcb8044c69f0023ae0/korma-crop.jpg)
PATAK’S
CREATE YOUR CURRY
PATAK’S
CREATE YOUR CURRY
CREATE YOUR CURRY
This fun photo-illustration brief was to recreate the tedious process of making a curry at home from scratch - in comparaison to the simplicity of using Patak’s ready-made sauces. We approached the rather extensive body copy describing each recipe in a visual storytelling way, using various fonts to give the artwork rythm, convey complexity and the feel of real-life action of the recipe making. Playing with the full list of ingredients, we approached each component as evocative designs & treatments tweezers in hand through styling, model making & photography. No sneezing allowed.
AWARD
- Communication Arts, Typography x Excellence
Shot with David Gill.
AWARD
- Communication Arts, Typography x Excellence
Shot with David Gill.
![](https://freight.cargo.site/t/original/i/a3e2e5c10aed9e29eca49fabf386d12859d42798e1979b976404c1dc9a5aed47/KORMA-FULL-LAYOUT-showcase.jpg)
![](https://freight.cargo.site/t/original/i/53b375dc10a9fd7cfdcfa5ed19fba2babcd9ed758955b60c89e9a18b7d644429/TIKKA-FULL-LAYOUT.jpg)
![](https://freight.cargo.site/t/original/i/a4e301c5f2ce49926e06c5bd093a02339b084bc7871a739d2d140c60c2e9b08e/Pataks_Tikka_1.jpg)
![](https://freight.cargo.site/t/original/i/af5f5f78631b4826bef7a005ab0661f212bb5aa94925a783b8bc0c6bdb12234e/Pataks_Korma_1.jpg)