We created this dimensional lettering within a tuba's real-life intricate composition, as part of a New Orleans Tourism campaign building messaging into iconic Nola elements with hints of hospitality and contextual headline embedded into inviting photographic scenes - here representing the historical jazz scene of the vibrant city.  The concept was literally to build photorealistic typography into photographs, with the headline "Built to Host" as signature of the legendary cultural hub, positioning Nola as a unique destination for events hosting.

AWARDS
- Communication Arts Typography
- Type Directors Club
- Art Directors Club