We were commissioned by the NIKE Europe Brand Design Team to create this kinetic type treatment as part of their retail campaign and colourful in-store graphics series. The powder photography look was designed to feature the Pegasus running footwear flying past, making the bright lettering break, shatter and explode in its wake through its tremendous speed. Based on Futura Extra Bold Condensed Oblique, the lettering was opened to follow the lines of the shoe, and a selection of dynamic powder shots were put together into the composition, featuring swirls, dust and particles kicking up behind and in front of the shoe with depth & natural movement.

AWARDS
- Type Directors Club, Advertising x Excellence
- Communication Arts, Typography x Excellence