![](https://freight.cargo.site/t/original/i/f31b030f4a8944020c80dbe794673405d10dc5b1821b29d57ef030bccc7f0443/48S_Nike_Kobe.jpg)
NIKE
KOBE X
BRAND LETTERING
NIKE
KOBE X
BRAND LETTERING
KOBE X
BRAND LETTERING
We were commissioned by NIKE to create the "X" logo & the branding lettering for the 10th edition of the iconic Kobe shoe, which was use across marketing and as a visual signature to the dedicated concept store in LA.
Inspired by the Black Mamba, as well as oozing with power, confidence, strength & darkness. In that perspective, for this project we wanted to create something sculptural & minimalist, bringing the type to life by adding an architectural feel to it. As a nod to the beautifully graphic scales of the mamba skin, we came up with the idea of modular lettering, playing with angle views to bring up some interesting light & shadow contrasts. We imagined our type composed of a construction of multiple layers stacked, with lines following the natural geometry of each letter & arranged in a graphic dimensional composition.
RIP Kobe Bryant.
Inspired by the Black Mamba, as well as oozing with power, confidence, strength & darkness. In that perspective, for this project we wanted to create something sculptural & minimalist, bringing the type to life by adding an architectural feel to it. As a nod to the beautifully graphic scales of the mamba skin, we came up with the idea of modular lettering, playing with angle views to bring up some interesting light & shadow contrasts. We imagined our type composed of a construction of multiple layers stacked, with lines following the natural geometry of each letter & arranged in a graphic dimensional composition.
RIP Kobe Bryant.
![](https://freight.cargo.site/t/original/i/009197d77c57edb0d73dcc60d300028695b3fedfaf9e511a7634ef2815b63180/NIKE.KOBE.X-VAULT.WINDOW.jpg)
![](https://freight.cargo.site/t/original/i/ea0c617d82128975d747a2e2964dfed6d8c5cd817431af6b40840c8806cb7fdd/NIKE.KOBE.X-VAULT.INDOOR.jpg)
![](https://freight.cargo.site/t/original/i/6db0f8fdeae96e596b266f66751b455a752d217d438b3c60fa21bc75cd677db0/KOBE_X_1024.gif)
![](https://freight.cargo.site/t/original/i/6e3e069b8decc6041d963f00d512b469cb60be82a76dbebac2665b5b9e132042/NIKE.KOBE.X-VAULT.INDOOR-CROP.jpg)
![](https://freight.cargo.site/t/original/i/88b3b25ca495984f22f054cbf8e2ab0a67113e27a3f297fe6edae3fd7b067ed4/Kobe_X-photo.jpg)
![](https://freight.cargo.site/t/original/i/b02f4915dd8e5d3d8bb53729811664af17fdd22c54c9f43af8b3f3d01abc1480/KOBE_GIF2.gif)