This commission was about the breakup of the type foundry Hoefler & Frere-Jones, a story that shocked the design world. They were the two world famous typographers that owned the highest value type foundry, that were now going through a nasty court battle, after Hoefler tried to cut Frere-Jones out of the picture.

The idea for the piece is to have a broken Gotham ampersand - their most prolific font that also Obama used for his campaign - still being recognizable as Gotham to represent the legal breakdown of the iconic duo. We approached both executions physically & photographically - one using mould casting & the second using textured props compositing. We created them in black on white, and vice versa to illustrate the two sides of the conflict.