We were commissioned to design a financial anxiety tunnel for MoneySuperMarket, the famous UK price comparison website. The task was to create a collection of handwritten typography packed in a dark space, embodying panic and exasperation feelings about money problems - a dark place to escape from towards “Money Calm".

More like a texture at first glance, it rewards the viewer with interesting and funny sentiments when looked at more closely. Much like a word search, the jumble becomes engaging, while drawing the eye towards the positive, calming branded centre, the bright solution. The words were all handcrafted, then mapped into a wormhole-like 3D vortex.