![](https://freight.cargo.site/t/original/i/4d7103356e629b1d28f0559b59fd1b3d277b63cbf1cd9ee23bf0de198279786b/MSM_Closeup.jpg)
MONEYSUPERMARKET
FINANCIAL ANXIETY
MONEYSUPERMARKET
FINANCIAL ANXIETY
FINANCIAL ANXIETY
We were commissioned to design a financial anxiety tunnel for MoneySuperMarket, the famous UK price comparison website. The task was to create a collection of handwritten typography packed in a dark space, embodying panic and exasperation feelings about money problems - a dark place to escape from towards “Money Calm".
More like a texture at first glance, it rewards the viewer with interesting and funny sentiments when looked at more closely. Much like a word search, the jumble becomes engaging, while drawing the eye towards the positive, calming branded centre, the bright solution. The words were all handcrafted, then mapped into a wormhole-like 3D vortex.
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More like a texture at first glance, it rewards the viewer with interesting and funny sentiments when looked at more closely. Much like a word search, the jumble becomes engaging, while drawing the eye towards the positive, calming branded centre, the bright solution. The words were all handcrafted, then mapped into a wormhole-like 3D vortex.
![](https://freight.cargo.site/t/original/i/14041bf672f71f5edc17053311d5c8a96c08f3a04e6c61779a6559df4b30c078/MoneySuperMarket.jpg)
![](https://freight.cargo.site/t/original/i/121253d75476e271c3fb2b239ddcf415df94c4cf730f19f20156a9baa5896c59/MsM_insitu.jpg)