M&M lovers, discover decadence: a creamy caramel core surrounded by milk chocolate, coated with the classic colourful thin candy layer. The biggest product launch in M&M’s history: making caramel fun... by unsquaring it. While its Caramel Guy mascot got a Rolling Stone magazine reveal, we created the hero sweet headline made out of the real sticky stuff to announcing the big product launch. The campaign got a painted Super Mural placement in New York, as well as a massive media & retail roll-out across the US.

Our central caramel photographic treatment was handcrafted with love as a dynamic typographic drizzle, to feature its gloriously rich & smooth textures wedged between solic chocolate elements. The idea was to convey a nice feel of taste & happiness - looking appealing, realistic & fun. Yummy times.