![](https://freight.cargo.site/t/original/i/9c451c74866ea3b34079fc77e4e4e3c8426d071ae8dbc4d71b552be3e9127514/Caramel_Close.jpg)
M&M’S
MAKING CARAMEL FUN
M&M’S
MAKING CARAMEL FUN
MAKING CARAMEL FUN
M&M lovers, discover decadence: a creamy caramel core surrounded by milk chocolate, coated with the classic colourful thin candy layer. The biggest product launch in M&M’s history: making caramel fun... by unsquaring it. While its Caramel Guy mascot got a Rolling Stone magazine reveal, we created the hero sweet headline made out of the real sticky stuff to announcing the big product launch. The campaign got a painted Super Mural placement in New York, as well as a massive media & retail roll-out across the US.
Our central caramel photographic treatment was handcrafted with love as a dynamic typographic drizzle, to feature its gloriously rich & smooth textures wedged between solic chocolate elements. The idea was to convey a nice feel of taste & happiness - looking appealing, realistic & fun. Yummy times.
Our central caramel photographic treatment was handcrafted with love as a dynamic typographic drizzle, to feature its gloriously rich & smooth textures wedged between solic chocolate elements. The idea was to convey a nice feel of taste & happiness - looking appealing, realistic & fun. Yummy times.
![](https://freight.cargo.site/t/original/i/44fd82ed8a588bf7433263fb08eaccaaa48b82dd1b9914f60fd839fc324dfed6/M-M-s_Caramel_Final_type_Chcoc-pack.jpg)
![](https://freight.cargo.site/t/original/i/8c9fca2f371d5ec55ea06404770b6b31000cdfab5676c1b248c5bb2be292af3b/Mms_Caramel.jpg)
![](https://freight.cargo.site/t/original/i/110bb35a8e07a7d81113c7fdfc4f0b5f3acec5f6165eabd5c51f790e8e97eb10/M-Ms_1.jpg)
![](https://freight.cargo.site/t/original/i/fdc93117218f43134b8a1c6fdbc56dac727cc15d873239219fbb9be5706c9262/Mms_wall_1.jpg)