Legal & General launched its ‘Own Your World’ campaign with the aim of revolutionising investing, by dispelling traditional myths & engaging by showing the individual & collective impacts that ethical investing can achieve.

Designed to bring to life their vision to empower more people to start investing in the things they care about, the campaign was underpinned a belief that businesses & leaders which operate best practice climate policies deliver sustainable long-term value.

Our typographic treatment had to convey a disruptive, rebel feel, inspired by protest. Created in their brand colours, each headline of the series was hand brushed using paint, photographed fresh, capturing a maximum of light & textures, popping against B&W images.