The Irish Society for the Prevention of Cruelty to Children is a charity in Ireland dedicated to enhancing the lives of children & young people. This campaign was about the devastating impact of verbal & physical violence, the reality of too many children’s lives.

The ISPCC shield is about protect them from every punch, kick, scream or ugly whisper that makes them believe they’re not worth fighting for. The typography was all crafted photographically, to represent the dark side of a series of insults getting shattered at its core & pulverised with energy to dissipate them when interacting with the hero badge.