IBM WATSON
1-800-FLOWERS
DIGITAL BLOOMS


This IBM Watson extension is an AI concierge that integrates machine learning into one seamless gift-recommending experience for people to organise a gift that’s personalised for their needs, with its ideation taken care of by the trained AI. Its digital platform GWYN (aka Gifts When You Need) functions as a gifting AI assistant that helps guide individuals throughout the product-choosing and purchasing processes by pulling suggestions through specialist websites & online data.

Shot with Nik Mirus.