![](https://freight.cargo.site/t/original/i/a6380b07fe51120e97df32be1c80d906535737668d83998aa74010d57a6a5fb0/FLOWER_1_closeup.jpg)
IBM WATSON
1-800-FLOWERS
DIGITAL BLOOMS
IBM WATSON
1-800-FLOWERS
DIGITAL BLOOMS
1-800-FLOWERS
DIGITAL BLOOMS
This IBM Watson extension is an AI concierge that integrates machine learning into one seamless gift-recommending experience for people to organise a gift that’s personalised for their needs, with its ideation taken care of by the trained AI. Its digital platform GWYN (aka Gifts When You Need) functions as a gifting AI assistant that helps guide individuals throughout the product-choosing and purchasing processes by pulling suggestions through specialist websites & online data.
Shot with Nik Mirus.
Shot with Nik Mirus.
![](https://freight.cargo.site/t/original/i/b7d28a4cbe26bc3dbf011ff26efbe1fe05774b5a2170748a79a543cd7cf3da14/FLOWER_1.jpg)
![](https://freight.cargo.site/t/original/i/068eddc29516813e109d30bd945d10b0440335672c6302185e92e53bb73b03e4/FLOWER_3.jpg)
![](https://freight.cargo.site/t/original/i/530c5e97b6c57bf3fd19705abf2e94201d1823d30301cc7c2cacbb61684f0bea/FLOWER_3.jpg)
![](https://freight.cargo.site/t/original/i/8d8e5a849d96599941940c6296f9f54fd77d301b35ead97833a2d37d5d753588/FLOWER_7.jpg)
![](https://freight.cargo.site/t/original/i/f87159507705ec94333612a5e534783090c2517e7aeac41751d15a0cde2c43cd/FLOWER_4-2.jpg)
![](https://freight.cargo.site/t/original/i/2346e9fea53fc32bc96021df118e37931cbf92817bf47282ad1ae9daf19f5d49/FLOWER_5.jpg)
![](https://freight.cargo.site/t/original/i/fc9f736233d7d4e147864a8b0df8a5db26d2de4868c21647e7b68f951c1e44a0/FLOWERS_LONG_STRIP2.jpg)