![](https://freight.cargo.site/t/original/i/acbae0bc176f1809e91d018bf92b02110b74dc2dd430bd722865f47ab58fc0f6/HENNESSY_BUBBLES_closeup.jpg)
HENNESSY
WILD RABBIT
HENNESSY
WILD RABBIT
WILD RABBIT
In Cognac, where Hennessy is made, rabbits run wild... but the creatures are rarely seen. Over time, people invented tales about them - a mystical creature thriving in darkness that lives in people's minds. This elusive Wild Rabbit is thought to drive people to success through an unending drive, a gnawing, ravenous ambition. At its core is Hennessy's mantra: "Never stop. Never settle”.
We were commissioned to created this series of black & white mysterious looking Wild Rabbit headlines as part of a major creative OOH & pop-up installations initiative to engage audience to chase their own spiritual wild driving forces. Designed to emulate floating thoughts, inner dreamscape & depth of the mind, we created a series of photographic fluid-based distorted type treatments - set in a jet black environment, giving the artwork a sense of bold attitude.
We were commissioned to created this series of black & white mysterious looking Wild Rabbit headlines as part of a major creative OOH & pop-up installations initiative to engage audience to chase their own spiritual wild driving forces. Designed to emulate floating thoughts, inner dreamscape & depth of the mind, we created a series of photographic fluid-based distorted type treatments - set in a jet black environment, giving the artwork a sense of bold attitude.
![](https://freight.cargo.site/t/original/i/4ea0f161b0a65badcd4be8713f4f0132c3268116f99c4ef6fdee961617d1d592/HENNESSY_3.jpg)
![](https://freight.cargo.site/t/original/i/9f650182f5208f089c4256535ff19198951d2260861310a32aab08575318fb60/HENNESSY_1.jpg)
![](https://freight.cargo.site/t/original/i/534ce04ea8de199ba9c5b5efe9f0fc228d6f0c1fc7b6ff6d46fb9ebbe33028f7/HENNESSY_2.jpg)
![](https://freight.cargo.site/t/original/i/a28ea7e403b4b0595fb1ced05b98daa549f72b3baf17acb2c6b9c700f4aa0f89/Hennessy_wall_1.jpg)
![](https://freight.cargo.site/t/original/i/a16ab0ff8c228437445df27ced99b46f2df2fe920df6dae0e67acffc81b94e32/Hennessy_wall_2.jpg)
![](https://freight.cargo.site/t/original/i/d6f944934f30935c9232ee126740c02b306b6fb282ec948eef4aae0211a23683/Henn-airport-4.jpg)
![](https://freight.cargo.site/t/original/i/ef359505021759a28602ee9d24846afc3f3d3fba2a6eade42328bccc4d48efc5/Henessey_WILD-RABBIT-BUBBLES_OUTDOOR.jpg)
![](https://freight.cargo.site/t/original/i/86efe37f4fe0b6810d6e2c0954780b35923e7b38fad5d6a3c2e446a5514926cb/Hennessy_times-square.jpg)