COKE ZERO
GUUULP


A series of typographic posters created for the “tastes too good for words” Coke Zero campaign. The idea was to design visuals conveying the physical property of the iconic soda drink while highlighting its drinking experience through fresh textures & lettering with simple sensation-based messages & sounds.



Each visual was created through high speed photography fluid styling & FX explorations interacting with custom-made ice lettering to generate dynamic shots & powerful headlines full of amazing authentic organic Coke Zero details. Produced in-house, from concepts to final art.