COCA-COLA ENERGY
POSITIVE ENERGY


We created this series of artwork and pack shot for the Coca-Cola Energy launch campaign, under the theme "Spread Your Positive Energy". The idea was to create high contrast, ultra graphic dynamic visuals echoing the logo colours & wave lines art through human connection, sharing energy through touch & dance movements. To achieve this, we vectorised a huge trippy wave pattern, which was used for mapping onto hands, models & dancers to create fluid lines effects, pulsating & bouncing in the background to the rythm of groovy music.