![](https://freight.cargo.site/t/original/i/a842541d9a664ae46a90ce907a313b01896e03a8737a50feec098270422be8b7/CCE_closeup.jpg)
COCA-COLA ENERGY
POSITIVE ENERGY
COCA-COLA ENERGY
POSITIVE ENERGY
POSITIVE ENERGY
We created this series of artwork and pack shot for the Coca-Cola Energy launch campaign, under the theme "Spread Your Positive Energy". The idea was to create high contrast, ultra graphic dynamic visuals echoing the logo colours & wave lines art through human connection, sharing energy through touch & dance movements. To achieve this, we vectorised a huge trippy wave pattern, which was used for mapping onto hands, models & dancers to create fluid lines effects, pulsating & bouncing in the background to the rythm of groovy music.
![](https://freight.cargo.site/t/original/i/09d213eaf1edce4abef9b0c2d6ce8a9ba03d6b233775e0e78f580061204baae1/CCE_DANCERS_48_Sheet.jpg)
![](https://freight.cargo.site/t/original/i/69405b980d3dba5c23db05bb264d15fd88042494684c9d8789eae0a0b113652e/CCE_HANDS_48_Sheet.jpg)
![](https://freight.cargo.site/t/original/i/fb1ee378c5ac98fde7d7fd277599826bcf11250058c4d24c50f4c3499761ad01/COKE_ENERGY_bilboard.jpg)