This typographic concept was about showcasing the engine of the Citroen Relay, their light commercial vehicle, being heavily tested for over 4 million kilometres to demonstrate its ultra-strong build. Conceived as a word triptych, the headline was designed following what each word conveyed - with heavy usage treatments applied to metallic letterforms inspired by abstract automotive parts. Provided with a car shot & layout, we created the lettering & scene using a mix of analog textures, photography & 3D elements.