![](https://freight.cargo.site/t/original/i/0ec086dd521ac59c62c3d8d471245d72e9d672e87c6e533f197c3977367faa4f/CITROEN_crop.jpg)
CITROËN
RELAY
CITROËN
RELAY
RELAY
This typographic concept was about showcasing the engine of the Citroen Relay, their light commercial vehicle, being heavily tested for over 4 million kilometres to demonstrate its ultra-strong build. Conceived as a word triptych, the headline was designed following what each word conveyed - with heavy usage treatments applied to metallic letterforms inspired by abstract automotive parts. Provided with a car shot & layout, we created the lettering & scene using a mix of analog textures, photography & 3D elements.
![](https://freight.cargo.site/t/original/i/e04806436170997a868fd37abdfdf147e281c9eea212bf978228f2e8d99358d4/Citroen_48S.jpg)
![](https://freight.cargo.site/t/original/i/19fd16c1400be24f26cb7351a6279ef86f1c801277efaf9af3712c7b21440674/Citroen_relay-48S.jpg)