A photo-illustration collaboration for an OOH campaign for the season finale of the famous Channel 4 British soap, to create a high-tension, dramatic teaser. Oh no!… A string of characters will be left fighting for their lives when a fireball rips through the village.

To prove that the show was going to be red-hot, some of the stars got together to pose for this fiery snap. Models & fire were all approached photographically, merged together to turn natural hair & skin into raging flames visual effects, creating a series of epic compositions.

Shot by Iain Crawford.