We were commissioned to create photographic food typography for a series of ads to inspire people to have a bigger ambition for their hot sandwiches, using their imagination & Branston relish to pimp their way to hotdog heaven. The ask was to create modern food that make you salivate - epic burgers, hot dogs with bling & steak sandwiches - using only real ingredients, building up layers and oozing appetite appeal, making our food type stand out. We wanted each sandwich to look authentic & delicious, like you could just grab it & bite in it.

Shot with David Gill.