ASCENT
WINTERMINT
ASCENT
WINTERMINT
WINTERMINT
A fresh piece of work for Wrigley's Ascent Wintermint gum. With the brief of representing a photographic tactile & super crisp winter intensifying cold, this treatment was actually one of our most challenging one to produce. With basically each letter being approached through an individual effect within the spectrum from clear ice to arctic frosty, we achieved the visual transition by physically playing with a variety of ice temperatures, photography setups & amazing special effects.